2023 Fall CMA Techniques – Part 1

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Today’s elevated home prices and higher interest rates are putting a spotlight on affordability and what happens next in the housing market.  In this environment, understanding how to prepare an accurate CMA is the single most important tool for Realtors® to achieve marketing success to maximize selling price without extending marketing time.  Back by popular demand in a 2-part format, this webinar series will show you how to prepare and integrate your CMA into your marketing plan by applying the latest techniques for calculating achievable home selling prices in the current housing market climate.

CMA Techniques – Part 1

This segment will cover the basics of CMA Preparation to provide a foundational understanding of how to approach this critical pre-marketing analysis.  Topics to be covered include:

  • Introduction to Basic Valuation Principles
  • Understanding the ‘Buyer’s Perspective’
  • Guidelines for Selecting Comparable Sales
  • Adjusting your CMA for Property Differences
  • Introduction to Applying ‘Time’ Adjustments
  • Integrating Competitive Pricing into your Marketing Strategy

Bonus Materials – Attendees for Part 1 and Part 2 will also receive these bonus materials as part of your registration:

  • 2023 CMA Adjustment Guide
  • Excel Template for CMA Preparation & Presentation
  • Local Housing Report Cards for more than 400 NJ Towns

*APPROVED for continuing education credits for the 2023-2025 renewal cycle*

Additional information


Thursday, November 16th from 1pm to 3pm, Wednesday, November 29th from 10am to 12pm

Event Details

Approved for 2 Continuing Education Credits.

Webinar Link: You will receive a link to the webinar 2 days prior to the event via ZOOM.  You will also receive a reminder email 1 hour prior to the event, with the link to the webinar.

Workshop Materials: Select Materials will be available to download 2 days prior to the event.

Licensing Restrictions: Your registration for this event entitles you to a single-viewer license that cannot be extended to anyone other than yourself. Any violation of this licensing agreement, such as office managers inviting agents to simultaneously view the event, will be subject to a penalty charge of $150 per additional participant. By registering for this event you are providing your consent and agreement to these penalty charges.
Cancellation Policy:
Receiving Continuing Education Credits: To qualify for CE Credits, webinar participants are monitored using the webinar platform's attendee report.  The attendee must be present during the course presentation.  Participants logging in more than ten minutes late, or leaving before the conclusion of the course, will be disallowed from receiving credits.  The credits for this course will be uploaded for the 2023-2025 renewal cycle.

Phone: 800.458.7161

Email: seminars@otteau.com