Description
Today’s elevated home prices and higher interest rates are putting a spotlight on affordability and what happens next in the housing market. In this environment, understanding how to prepare an accurate CMA is the single most important tool for Realtors® to achieve marketing success to maximize selling price without extending marketing time. Back by popular demand in a 2-part format, this webinar series will show you how to prepare and integrate your CMA into your marketing plan by applying the latest techniques for calculating achievable home selling prices in the current housing market climate.
CMA Techniques – Part 1
This segment will cover the basics of CMA Preparation to provide a foundational understanding of how to approach this critical pre-marketing analysis. Topics to be covered include:
- Introduction to Basic Valuation Principles
- Understanding the ‘Buyer’s Perspective’
- Guidelines for Selecting Comparable Sales
- Adjusting your CMA for Property Differences
- Introduction to Applying ‘Time’ Adjustments
- Integrating Competitive Pricing into your Marketing Strategy
Bonus Materials – Attendees for Part 1 and Part 2 will also receive these bonus materials as part of your registration:
- 2023 CMA Adjustment Guide
- Excel Template for CMA Preparation & Presentation
- Local Housing Report Cards for more than 400 NJ Towns
*APPROVED for continuing education credits for the 2023-2025 renewal cycle*
